This social media news agency was acquired by Rupert Murdoch’s News Corp in 2013.ġ0 things you need to know direct to your inbox every weekday. It’s also not the first acquisition for Little, who previously founded Storyful in 2010. In 2016, the company acquired Dublin start-up Soundwave, which developed technology to track what songs people listen to in real time. This isn’t Spotify’s first acquisition in the Irish market. “This investment expands Spotify’s approach to platform safety, and underscores how seriously we take our commitment to creating a safe and enjoyable experience for creators and users.” “Working together as one, we’ll be able to even further improve our ability to detect and address harmful content, and importantly, in a way that better considers local context,” said Spotify global head of public affairs Dustee Jenkins. The streaming company said the acquisition of Kinzen will help it better understand the abuse landscape and identify emerging threats on the platform.

Spotify noted the complexity of analysing content in hundreds of languages and the challenge of evaluating the intent of that content.

So proud to announce we've been acquired by to continue our purpose-driven impactful work. So proud of the incredible team at Kinzen. The Dublin start-up also joined Spotify’s Safety Advisory Council, which was formed earlier this year to help shape the platform’s content moderation policies. Kinzen first partnered with Spotify in 2020 to help deal with misinformation on the platform. The terms of the deal were not disclosed. Spotify said the start-up’s “unique technology” is particularly suited for podcasting and audio formats, making it a valuable acquisition for the platform. Kinzen says on its website that it can identify and respond to violations and “unexpected crises with speed and precision”. The start-up began as a news curation service but has since pivoted to tackle harmful content. The company was founded in 2017 by Mark Little, Áine Kerr and Paul Watson.

Kinzen combines human expertise with machine learning to help analyse and identify misinformation and harmful content in 28 languages and markets. Spotify has acquired Dublin-based start-up Kinzen to improve how the streaming platform detects harmful content.

Spotify said the start-up’s ‘unique technology’ will help it better understand the abuse landscape and identify emerging threats on the platform.

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